The attached pdf file will help you in your studies for business strategy and help you clearing your semestertrimester exams with ease. Strategic management is a nonending process and its dynamic nature is what makes it perfect as a management template for modernday organizations. Strategy determines the direction in which the organization is going in relation to its environment. Once corporate strategy is established in the product markets, corporate. Concept based notes business policy and strategic management mba dr tripti vijaywargia. The strategic market plan is not a marketing plan, it is a plan of all aspects of an organizations strategy in the market place. The application of that strategy should be embedded into the organisations business systems, including strategy and policy setting processes, to ensure that risk management is an intrinsic. Marketing is the main function for keeping track of new product ideas. Market penetration market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Lecture notes taxes and business strategy sloan school.
The purpose of this course is to enhance your ability to do the job of a general manager responsible for strategic performance. Find materials for this course in the pages linked along the left. Strategic management notes lecture notes, lectures 1 20 studocu. Specifically, to integrate the different functional areas of business e. The term strategy began to be used in business with increase in competition and complexity of business operations. The theory and practice of strategy in business organizations s. Putting the two bounds we have found on the price of a call option into one. At this stage the notes have no historical accounts and hardly references. The lecture notes section includes the files associated with each lecture. This ultra modern library building is airconditioned and supported with fans.
Strategies can be classified into corporate, businessunit and. It is an arrangement whereby the assets of two or more companies come under the control of one company. Scribd is the worlds largest social reading and publishing site. Game theory w4210 course notes columbia university. Both corporate objectives and corporate strategy bring together and describe the firm. The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management. An organizations strategy is a combination of a general line of actions and business approaches that executives andor managers dene in order to achieve business objectives, be competitive in the market, and constantly attract cus tomers. Strategy relates an organization to its external environment. It is the process of defining intentions and allocating or matching resources to opportunities and needs, thus achieving a strategic fit between them. Every organisation should have a risk management strategy, designed to achieve the principles set out in this publication. Hi fellas, check out this superb ebook on strategic management for mba and management students. Posted in lecture notes leave a reply chapter 6 strategy analysis and choice. Mba strategic management lecture notes pdf download mba 3rd.
Business strategy course on line course goal the goal of this unit is to give learners the knowledge and understanding of how a business unit can strategically organize and plan for likely future outcomes in order to be successful. A strategy is an administrative course of action designed to. Strategy is a contingent plan as it is designed to meet the demands of a difficult situation. Strategy the theorys central management insight is about how a company can create value through the configuration and coordination of its multibusiness activities business policy refers to the. To define the characteristics of managerial communication. Business strategy lecture notes colbourne college online. As well as a renowned qualification from a worldclass business school, you also gain access.
Corporate financial strategy is a business method in which financial mechanisms are used to evaluate the expected success and consequences of projected business strategies and projects. The notes do not replace the readings but should help with the lectures and should summarize some key information in a single place. Ais chapter 1 lecture notes business process artificial. July 2012 these lecture notes cover a number of topics related to strategic pricing. Marketing management notes unit 1 indian economy notes legal method lecture notes 140. Define strategic management and its four key attributes define. Special thanks is extended to those who participated in the case studies by sharing the details of their strategies. A collective designation for every strategy correlated with corporate management and actions strategy can be conceived at each level of organizations and activities. The mission of the firm and the craft of the strategic agenda pdf 1. The process of strategic market planning yeilds a marketing strategy s that is the framework and the development of the marketing plan. Competition is stronger within groups than between groups. Business level strategies low cost, differentiation, and focus that were.
Strategic management 14mba25 strategic management subject code. Course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. Pdf strategic procurement management lecture notes by. Strategic procurement management is the process of planning, implementing, evaluating, and controlling strategic and operating purchasing decisions for directing all activities of the purchasing function toward opportunities consistent with the. Corporate governance concept, issues, models, evolution and significance. Click link1 docx or link2 pdf to download document. The execution of the strategy in an organization usually involves many operational daily decisions made by dierent executives, middle managers, and employees. From strategy to business models and to tactics ramon casadesusmasanell joan enric ricart november 2009 abstract the notion of business model has been used by strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. Lecture notes communication for managers sloan school of. If the firm is undertaking a risky product strategy, it should undertake a risky financing strategy if and only if its financial strategy can have no impact on its product. Week 112 strategic management ppt slides lecture notes, lectures 6 corporate level strategy lecture notes, lectures 7 mergers and acquisitions cooperative strategies summary crafting and executing strategy thompson, peteraf, gamble, strickland stategic management assignment 1 2017 good tesla motor case study report. Strategic management notes lecture notes, lectures 1 20. Business strategy usually occurs at business unit or product level emphasizing the improvement of competitive position of a firms products or services in an industry or market segment served by that business unit. It is the absorption or fusion of one company by another.
Alex shapiro 1 lecture notes 9 the capital asset pricing model capm i. Human resources management and knowledge management. Feb 14, 20 professor michael porter of harvard universitys school of business discusses competitive strategy and the role it can play in solving the worlds challenges. Once corporate strategy is established in the product markets, corporate finance strategy can be planned. The output from the ansoff productmarket matrix is a series of suggested growth strategies which set the direction for the business strategy. The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation. Mobility barriers prevent organization from moving from one group to other e. Jun 01, 2011 a second theme is that electronic commerce has become a vital strategicmanagement tool. To explore the components of a communication strategy and how to create one. Corporate governance concept, issues, models, evolution and.
Financial policies and strategies of corporation are associated with the raising and use of funds. A business strategy has to be aligned to the business model of the company. This section includes a selection of lecture notes and guest presentations from the course. Jan 26, 2015 posts about lecture notes written by kingfisherreigns. Therefore, corporate strategy deals with what industries or markets a firm seeks to compete in. Have an understanding of corporate vision and mission. Download mba strategic management lecture notes pdf. In fact the lessons are like the lecture notes of a classroom teacher, each with lesson objectives to begin with and a.
Marketing is a shortterm business strategy marketing is an independent function of a business. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes marketing strategy. Difference between business policy and strategic management. Corporate strategy is basically concerned with the choice of businesses, products and markets of the company. Financial theory and corporate policy 2brealey and myers. One should note that the labor efficiency and loyalty towards management can be. Business strategy lecture notes colbourne college on.
Strategic management notes lecture notes, lectures 1. For all other enthusiastic readers, this tutorial is a good learning material. Concept based notes business policy and strategic management. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Customer segmentation and customer value proposition pdf 4. Strategy provides direction in which human and physical resources will be deployed for achieving organizational goals in the face of environmental pressure and constraints. A strategic plan is an overall defined course of organizational action for a set period of time that guides daytoday decisionmaking and activity. An increasing number of companies are gaining competitive advantage by using the internet for direct selling and for communication with suppliers, customers, creditors, partners, shareholders, clients, and competitors who also may be dispersed globally. Posts about lecture notes written by kingfisherreigns. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study. However, before moving into them, best to go ahead and lay out how corporate strategy is described. Lecture notes strategic management i sloan school of. Business policy and strategic management learning objectives learn what business policy and strategy is all about. Ais chapter 1 lecture notes free download as powerpoint presentation.
Businesslevel strategy is concerned with the way a business seeks to compete successfully in its particular market. Corporate strategy corporate strategy is the selection and development of the markets or industries1 in which a firm competes. Levels of strategy crafting a strategy an ongoing process summary self assessment questions activities references learning objectives after reading this lesson you should be able to. Igor ansoff introduced the concept of synergy to corporate strategy. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and. After you work out this lesson, you should be able to. It can be involved and viewed with objectives designed framework strategy of the firm. Levels of strategy 2 corporate level strategy is concerned with the overall purpose and scope of an organisation and how to add value to business units. The objective is to provide you with a pricing toolbox, i. There are few lecture notes with me that i will share later.
The strategic planning process, major kinds of strategies. Mba strategic management lecture notes pdf download mba. Strategic groups are defined by firms operating similar strategies or competing on similar bases. Using licensing in and out as part of a corporate technology strategy. Porters frameworks and the resourcebased view of the firm pdf 1 1. It is an ongoing process for future course of action. Functional units of an organization are involved in higher level strategies by providinginput into the business unit level and corporate level strategy, such as providinginformation on resources and capabilities on which the higher level strategies. Know the framework and importance of strategic management. Freely browse and use ocw materials at your own pace. Nature, scope and concerns of corporate strategy as outlined below.
The goals of corporate strategy are challenging not only for. K 2 1 strategy analysis lecture 2 business scope and the remote environment the role of insights in strategic analysis requires creative imagination business scope determines your playing field the domain of interest for the strategy to be developed the key concepts and tools for external analysis remote environment constantly. Business strategy falls in the in the realm of corporate strategy. A strategy is an administrative course of action designed to achieve success in the. Strategy a firms model of creating a competitive advantage strategy is about which industry to compete in corporate strategy and how to compete what you do differently visavis competitors business strategy strategy studies why some persistently outperform others ie rents persistent abnormal profits 3. Audience this tutorial is prepared keeping in mind the need of beginners who are keen on taking up management career to help them understand the basics of strategic management. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. The core concepts and managing the global supply chain. A risky product strategy can be made even riskier by a risky financing strategy that can impact the product market or the product market strategy.
The concept of strategy the concept of strategy in business has been borrowed from military science and sports where it implies out maneuvering the opponent. Comparing strategy a with b, strategy b has higher or equal future payoffs, which means strategy b should cost more than strategy a now. Business strategy is concerned with achieving competitive advantage. The library is situated at the northern wing of the quadrangle of the ssblock on the first and second floor within proximity of lecture theatres, laboratories, and classrooms. Jofre foreword the present report is the result of an ongoing study on the patterns and trends on both the theory and practice in the field of strategic management.